BTS: Singing Across Borders, United in Beats
The emergence of the South Korean sensation, BTS, in the American music scene has been marked by extraordinary accomplishments, notably exemplified by their track "Life Goes On" soaring to the summit of the Billboard Hot 100 chart. This historic achievement stands as the first instance of a predominantly foreign-language song claiming the No. 1 spot in the chart's sixty-year history, showcasing BTS's remarkable ability to transcend linguistic barriers. Beyond this milestone, their album "Be" similarly debuted at the pinnacle of the Billboard 200, solidifying their dominance across various Billboard charts. This paper aims to delve into BTS's remarkable success in the United States, exploring the ways in which their achievements foster cross-cultural exchange and impact the relations between the United States and Korea. The influence of the K-pop sensation boyband, BTS, extends far beyond their musical prowess, as they actively engage in promoting Korean ...